Commemorating great women.

Until the late 1960s, the jewelry industry was predominantly male. These were years of social and worldview change, and thanks to their cultural impact, this profession also underwent a transformation and managed to incorporate a feminine touch.
There are many women who have contributed their hard work and effort to ensure the continued growth of the jewelry industry, so we want to tell you about some of them:
Chelo Sastre (jeweler):
In the 1980s, designer Chelo Sastre's silver jewelry made a splash. Her nipple ring, created in 1976, was undoubtedly provocative and highly original, as were her other organic jewelry pieces, such as the Earlobe, which today seems like a precursor to the piercing. Her creations, produced in small series, made her a media sensation in a vibrant and difficult decade, a woman who undoubtedly showed us that limitations do not exist.
Victoire de Castellane (jeweler):
Victoire de Castellane's arrival at Dior took place within the context of the house's profound repositioning that began in the mid-1990s. Victoire helped completely redefine its menswear universe, showcasing new collections with a touch of feminine elegance.
Today, she is one of the most influential jewelry designers of the moment, setting a standard from her privileged position as artistic director of Dior Joaillerie, creating collections with a unique language that has transgressed the implicit rules of contemporary jewelry art.
Without a doubt, women jewelers have been an inspiration to many. We know that today there are many branches where women play a very important role, so we want to mention a few that we should undoubtedly admire.
Elena Salmistraro (Pop artist)
She's an artist from the new generation of Italian design, but above all, a creative woman who exhibits her ceramic pieces. She surprised everyone at Design Week, where she showed an installation for the footwear brand Timberland.
In 2016, she was invited to participate in a retrospective at La Triennale in Milan on women in Italian design, alongside other designers.
We are sure that we will continue to hear his name a lot in the coming years.
JJ Martin. (E-commerce luxury).
He's from California, but connected to Italian aesthetics. His company, La Double J, collaborates with historic brands to reissue high-quality pieces. His main challenge is dealing with companies that have a traditional structure but lack knowledge of digital and e-commerce.
He surprised in Milan with vintage plates from Ancap, chairs with new prints from Kartell, and a reissue of Tipetti in Murano glass with Salviati.
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